Style isn't found. It's built. Image design and fashion styling for individuals, brands and creative projects. An Image Design House.
An Image Design House
Four universes. One point of view.
REGA HOUSE brings image design, styling, experiences and editorial thinking into one point of view: to observe with precision, edit with intent and build an image that can hold in real life.
Personal Image
Personal processes for developing an image aligned with identity, lifestyle, objectives and context.
02Fashion & Creative
Styling, image direction and visual production for editorials, campaigns, talent, brands and creative projects.
03Experiences
Workshops, styling sessions, conversations and private experiences for learning to observe, edit and decide.
04Soft Power Club
The editorial space of REGA HOUSE: essays, conversations and thinking around image, style and presence.
Personal Image
Designed around real life.
Image design for women and men begins from the same practice: observing identity, lifestyle, objectives and context to build sustainable visual decisions, without formulas or stereotypes.
- Wardrobe Edit Review and edit of the existing wardrobe to identify what works, what creates noise and what needs direction.
- Personal Shopping Guided selection for buying with intent, judgment and coherence with real life.
- Personal Styling Building looks and combinations for events, work, travel or specific moments.
- Professional Image Visual presence decisions for professional contexts, public exposure and positioning goals.
Process
Every process begins with an inquiry.
REGA HOUSE observes the context, identifies the need and recommends the right service or proposal.
From there, the scope is defined and the work is scheduled.
The Image Method™OBSERVE · EDIT · BUILD
THE FRAMEWORK BEHIND EVERY REGA HOUSE PROCESS.
Observe — identity, context, habits, objectives and references.
Edit — remove the noise, recognize what works and define judgment.
Build — translate that judgment into sustainable visual decisions.
Fashion & Creative
Image direction for stories, people and brands.
- Styling Editorial styling, campaign styling, lookbooks, fashion productions y styling para marcas, diseñadores, fotógrafos y equipos de producción.
- Direction Image direction, dirección visual y construcción de narrativa para editoriales, campañas, talentos y proyectos creativos.
- Creative production Producciones creativas con marcas, diseñadores, fotógrafos, talentos, productoras y equipos editoriales.
Selected Work
Selected Image Work.
A curated selection of fashion styling, editorials, image direction and creative productions. Each project is presented as an editorial case: intent, decisions and creative team.
THE FIT · Creative Direction · Fashion Styling · Editorial · 2026
THE FIT
An unofficial visual proposal for Bershka: dressing the street like a campaign, where the garment stops hanging on a rack and starts directing.
An independent project by Dany Torres and REGA HOUSE. It is not an official campaign and has no sponsorship, license or authorization from Bershka or Inditex. The brands mentioned belong to their respective owners.
Editorial photography
Documentary photography · Camillé Salgado
ASPHYXIA · Fashion Styling · Editorial · 2026
ASPHYXIA
An image chapter where styling builds tension, silhouette and point of view.
Related essay on Medium.
Experiences
Learn to see. Learn to edit. Learn to decide.
The Legacy EditEditorial experience · two generations of women
Ikire CoffeeConversation · image · shared point of view
- Upcoming experiences Upcoming experiences to be announced. This list sends announcements about upcoming REGA HOUSE experiences, workshops and private sessions.
- Private experiences Sessions, talks and workshops for brands, teams and communities that need to work on image, presence and visual judgment.
Soft Power Club
The editorial space of REGA HOUSE.
A space to think about image beyond clothing: presence, judgment, creativity, identity and the way a visual decision can also hold a position.
The Edit
Nadie se despierta cool.
A reading on judgment, presence and style decisions.
Quiet Power
El regreso del lujo silencioso.
A reading on judgment, discretion and the value of what does not need to explain itself.
Journal
Nadie crea sola.
Conversations, references and visual culture.
About / Founder
The point of view behind the House.
Yessica Regalado understands image as a practice of observation, editing and judgment. Her work does not begin with borrowed formulas, but with a more precise question: what a person can sustain when they stop disguising themselves.
REGA HOUSE grew out of that way of seeing: a house for designing presence, building style with intent and translating an identity into visible decisions. That takes shape through consulting, styling, experiences and editorial thinking.
Yessica Regalado
FOUNDER · IMAGE DESIGNER · FASHION STYLIST
Based in Cancún, Quintana Roo, Mexico.
Available for Mexico City, Puerto Morelos, Tulum, Playa del Carmen and Mérida. In-person and online formats.
Work with Yessica →You don’t need more clothes. You need fewer doubts.
Tell us what you want to work on and we will identify the right process for you.
Your request is inside the House.
We respond within 48 business hours.